How does heritage interpretation benefit site managers and visitors?

If done effectively professional interpretation helps managers of protected areas, museums and heritage sites as well as municipalities, regions and tourism destinations to:

  • achieve their organisation's mission, in relation to target audiences and stakeholders,
  • achieve goals for what people learn about their site or topic,
  • raise awareness of their site's significance and win community support regarding conservation and management,
  • increase visitor numbers and revenues
    through quality interpretive programmes and activities, and
  • enhance the image of the site, museum, local community or region
    by word of mouth from satisfied visitors.

Good interpretation helps visitorsand locals to:

  • develop their curiosity to discover more
    about the natural or cultural heritage they are experiencing,
  • understand why a place, a collection, an object or a past event
    is regarded as significant,
  • enjoy the site because interpretation uses a non-formal approach
    that is designed for people on leisure, and
  • gain deeper understanding of meanings and relationships
    and how what they see may be relevant to them.

Interpretation adds to a visit beyond simply gaining unrelated knowledge
or merely enjoying views. Read more about where interpretation is often used...

Grasp the subject,
the words will follow.

Cato the Elder

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