Certified Interpretive Host (CIH)

This special two-day course is tailored to enterprise, particularly the hospitality sector. Including elements from all other IE courses, it harnesses the force of heritage to give businesses a new angle to market themselves. By making heritage a unique selling point, it transforms a scenic backdrop into a sustainable driver that truly embodies products and services. Participants work creatively with fellow-business owners to hatch ideas to apply to new products, improve existing services and promote their businesses in a new light!

To be certified as an interpretive host, trainees must demonstrate they understand interpretation principles and apply them to their everyday professional activities. The certification process involves developing and delivering an interpretive talk, as well as devising a proposal on how heritage interpretation can be used to enhance a specific activity, service or product in their own business.

"I can't understand why people are frightened of new ideas. I'm frightened of the old ones."
John Cage